Gibellina Photoroad is a unique and unusual event, the first and unparalleled open air and site-specific festival in Italy, and one of the few in the world.

Large-format prints, outdoor exhibitions, projections and installations, thought to dialogue with the urban space of Gibellina, town without any kind of visual and light pollution in which the vision of the exhibitions is not disturbed by the urban chaos. The festival questions how photography can shape itself in urban space, in the public space, finding new meanings, visions and interactions with the audience. And how photography can revitalize the memory, activating the contemporary creations. In the past three editions, the festival presented the work by 120 famous and emerging artists in 90 unique site-specific exhibitions. The festival is promoted by the Municipality of Gibellina and Fondazione Orestiadi and organized by the Cultural Association On Image.

Situated in the center of the island of Sicily, and specifically in the Trapani area, is Gibellina, a new town full of amazing artwork which is one of the largest open air contemporary art museums in the world.
On 14 January 1968, a violent earthquake hit the Belìce valley in Western Sicily and the town of Gibellina was completely devastated. Following the quake, the mayor of Gibellina, Ludovico Corrao, a unique and visionary person, together with a group of artists and intellectuals (including Leonardo Sciascia) called for the town to be completely rebuilt through art. Among the artists who assisted in this rebuilding were: Alberto Burri, Arnaldo Pomodoro, Pietro Consagra, Mario Schifano, Joseph Beuys and Carla Accardi. Thus, the extraordinary experiment of rebuilding Gibellina took place – a natural and human catastrophe followed by the cathartic energy of art and culture.